TOYS R US is making a comeback and Newton Abbot is one of the first high street locations to welcome back the brand.

The toy retailer went bust in 2018 and closed all its 100 stores. 

But the name is making a return to high streets and Newton Abbot’s WHSmith store is one of 30 locations to open the new ToysRUs shops. 

On Saturday August 3, the new toy store will open at WHSmith in Newton Abbot with a grand opening event for customers starting from 8.30am. 

Geoffrey the Giraffe will be joining the WHSmith team for an official ribbon cutting when the store opens, before greeting visitors to the store throughout the morning. 

The first 50 children visiting the store will also receive a free ToysRUs goody bag worth more than £20.

The new ToysRUs shop-in-shop will feature a key range of products and activities from top toys brands including Barbie, Bluey, Hot Wheels, LEGO, Marvel, Paw Patrol, Peppa Pig, Squishmallows, Star Wars and more. 

Children will be able to access the latest products and play hands-on with their favourite toys at the demonstration tables in store. 

Newton Abbot is one of 30 WHSmith High Street stores set to open a new shop-in-shop from ToysRUs this year, following an initial launch of nine stores in 2023. 

Ian Sanders, Group Commercial Development Director, WHSmith said: ‘We’re really excited to be opening ToysRUs in Newton Abbot. 

‘WHSmith is known for being the Hub of the High Street by providing customers with a range of great products and services. 

'Partnering with Toys R Us gives us a leading toys and games range in our stores and means customers have even more reasons to shop with us.

‘We look forward to welcoming many more customers into our store.’

The Newton Abbot WHSmith store is one of 39 locations Toys R Us will be reopening. 

Plans for the relaunch were announced in October 2022, prior to an exclusive deal being struck with WH Smith to open the concessions in the UK.