A LONG-established business offering home care in the rural community is looking forward to a bright future.

Bovey Tracey mayor, Cllr Sheila Brooke, performed a ‘cutting the ribbon’ ceremony to launch CareRight, a bright new brand for a local home care service formerly known as Angel Homecare, which looks after around 40 care-receivers from offices at 37 Fore Street, Bovey Tracey.

The service was recently acquired by local business, Marketsmart Limited.

Speaking at the launch where Ingrid Andrews, former owner, handed over the reins to Manny Hussain, managing director of CareRight, Cllr Brooke said: ‘Ingrid has been an integral part of the community here for many years and delivered a vital service with her dedicated team. CareRight we hope will continue that tradition into the future.

‘A bright new look is most welcome on our high street and preserves what could have been lost in a very difficult environment for the homecare sector.

'It has protected jobs and an essential service. It also keeps our shops and offices occupied, busy and available to the local community.’

The new liaison with RecruitEasy, CareRight’s sister brand, seems a perfect match as the service has long suffered from recruitment problems, generally a serious current issue in the care sector – and particularly so for rural communities and towns. The firm says that much needed extra finances will also help improve the service and provide better working conditions for care workers.

There will be no change to the current service provision and contracts to the people they serve and employ as the company officially remains as Angel Care (Devon) Limited. CareRight was a name chosen to embody core values of delivering the right care with empathy, respect, and professionalism. Its mission is to ‘deliver quality homecare’ it calls ‘The CareRight Way’.

Substantial new investment in the business has saved the offices in Bovey Tracey and preserved local jobs for carers and support staff. CareRight are determined to deliver an efficient and effective service with a fleet of cars for carers and great training and supervision.

New Registered Manager Kelly Stevens said: ‘Rural communities are often left behind in getting care as it is the most difficult and most expensive care to provide for care agencies. We are working on improving the model with local authorities to try and overcome this problem and ensure the service thrives for local people.

‘It’s all too common for people needing homecare to get the wrong advice and the wrong care, and certainly not enough time allocated for their needs.

'We will do our very best to ensure people get guidance and the right package from the outset.’

The care sector is heavily regulated and CareRight is working closely with Devon County Council, the Torbay Foundation Trust, and the Care Quality Commission to ensure delivery of the service continues and the highest standards of care maintained.

Both socially and privately funded clients are catered for, and free advice provided on the help and entitlement to care available. The goal is to enable people in need to remain comfortably in their own homes and near to friends and family.

Director Luke Davis added: ‘We are delighted with the introduction of the new look for the service and with the formal launch event. We would like to thank all of our staff, carers, clients and the town for their support, which will help us succeed going forward.’

Co-Director Paul Donnelly commented: ‘We want to expand the service to local people, to the hard-to-reach areas around Bovey and Teignbridge in general. A fresh approach was needed to help us in this endeavour with an injection of new energy and ideas.

'We look forward to working with local people to develop the service further.’